While most aesthetic offices are beginning to wind down around this time of year, NOW is actually the time to think about how you’re going to hit the ground running in 2023. It’s time to reflect on the past year’s triumphs and challenges, and how your medical aesthetics practice can effectively address its proven strengths and weaknesses.
As one of the leading FDA-registered manufacturers for health- and beauty-related products, BENEV strives to BENefit EVeryone. So from us to you, here are four ways to ensure your medical aesthetics practice is well equipped for the new year.
Identify What Worked and What Didn’t Work
From marketing campaigns, treatment promos, product launches, and even your basic everyday operations, gauging a functional and successful practice refers to many different factors — and it’s necessary to consider ALL of them! We suggest creating categories for everything your medical aesthetics office has accomplished throughout 2022 (ie: current or new treatment offerings, digital and social media marketing campaigns, internal operations, etc.) and from there, decide which areas were more or less fruitful, and how you can improve for future growth.
Keep Your Aesthetics Office Digitally Relevant
We’ve discussed this before, but we cannot emphasize enough how important it is to maintain an online presence for your medical aesthetics business! Now more than ever, potential patients are scrolling online — whether that be on Instagram, Facebook, or mainstream search engines. So to appeal to target demographics, creating specialized content or promoting certain treatments is the way to attract more patients and ultimately increase revenue, ROI, patient retention, and overall satisfaction. Learn more about keeping your medical aesthetics brand relevant on social media and digital platforms in our recent blogs: The Ins and Outs of Marketing Your Aesthetic Practice and Dr. Chad Deal’s Secrets to Successful Digital Marketing.
Offer Well-Known and Highly Requested Treatments
As various treatments, treatment add-ons, and aftercare products gain popularity among aesthetic providers and their patients, we recommend staying up to date on what’s “trending” in medical aesthetics.
The Sylfirm X, for example, has catapulted its way to becoming the most requested treatment of 2022. This radiofrequency (RF) microneedling workhorse offers dual wave modalities, the ability to begin treatment at 0.3mm (DEJ) and increase up to 4.00mm, all while producing visible results within one treatment session. With benefits for practitioners and patients alike, integrating acclaimed treatments like the Sylfirm X-perience is a great way to set your practice up for aesthetic success in 2023!
Expand Your Aesthetics Knowledge and Community
To advance in any field, it’s important to do what you can to enhance your understanding of the industry, competition, and how you can improve personally in order to succeed — that’s why medical aesthetic conferences provide such incredible value to practitioners!
Aesthetic professionals across the country are currently buzzing about BENEV’s first ever X-Class Aesthetic Elite Summit, which will commence November 11, 2022. This 3-day event is set to be an entirely immersive yet extravagant experience celebrating the Sylfirm X family. From celebrity guest appearances, LIVE treatment demos, NEW product launches, and a luxurious cruise alongside the California coast, the BENEV X-Class Customer Summit is your chance to network with 25+ nationally recognized aesthetic physicians, acquire all the necessary tools for a successful practice, and have a little bit of fun while you’re at it! Essentially, it’s everything your medical aesthetics practice will need to achieve nothing but success in 2023. To learn more about registration requirements and attend THE aesthetic event of the year, click here.